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TIPS & INSIGHTS FOR INVENTORS
From Accessory BrainstormsHallmarks of a good retail invention:
- It is functional
- Simple to use
- Makes life easier
- Makes user feel good or more attractive
- Retails for $40 or less
- Has an element of magic
Preparing to present your invention:
- Make your model or prototype as good as you can get it to make a fine impression.
- Have viewer sign a simple non-disclosure form.
- Bring supporting documentation: copies of patents, manufacturing costs, testing and market research results. Index a folder for quick reference.
- Be prepared to make deals on your product when good, realistic ones are offered. If you hold out too long, the product may become overexposed or stale.
- Keep presentations short and informative. If viewers have further questions, they will ask. Rehearse your "pitch" in advance and fine tune it.
- Don't oversell. Your invention/new product idea will speak for itself. Note the important features and functions in outline form. Be precise and factual.